VISIOVOD / Guides

Pricing your video: the costs to consider

Estimate screening revenue and separate gross sales from net income.

Start with the value

A documentary, a professional course and a performance serve different needs. Explain what viewers gain, who the content is for and why it is distinctive. Running time alone is a weak basis for pricing.

List variable costs

Consider payment fees, video delivery, possible refunds and applicable taxes for each purchase. Delivery costs depend on file size and viewing volume.

Compare scenarios

Multiply your price by a realistic number of purchases to estimate gross revenue. Compare cautious, central and optimistic scenarios, then subtract your expected costs. The homepage calculator estimates gross revenue only.

Explain the offer

State what the purchase includes, how long access lasts and whether supporting materials are included. Clear terms reduce misunderstandings after checkout.